Selling your home on your own—what folks call FSBO (For Sale By Owner)—can be done. But fair warning: it’s a serious time commitment, and it comes with a steep learning curve. If you’re up for the challenge, here’s what you need to know:
Know Your Market (Not Just What You Think It’s Worth)
Start by getting real about your home’s value. Look at recent sales in your area—not just what Zillow says or what you wish it was worth because of those kitchen upgrades you love. Buyers don’t pay for sentimental value.
Get on the MLS
You’ll need to pay a flat fee to get your home listed on the MLS, which is basically the holy grail of exposure for serious buyers and their agents. Without it, you're mostly relying on luck and Facebook posts.
Learn to Market Like a Pro
From good photos and a compelling listing description to knowing how and where to post—marketing makes all the difference. Think Zillow, Facebook Marketplace, Craigslist, local groups, yard signs, even postcards if you're feeling old-school.
Get Ready to Negotiate
Spoiler alert: buyers are going to lowball you. You’ll need to stay calm, know your bottom line, and be ready to go back and forth without letting emotions take over.
Prepare for Open Houses (and Awkward Conversations)
You’ll be showing your home—possibly multiple times a week—and answering questions like “why are you selling?” or “what’s wrong with the roof?” Be honest, but be smart.
Don’t Skip the Legal Stuff
Connecticut has specific rules and disclosures you need to follow when selling a home. If you're not up to speed, things can get messy (and expensive). Talk to a real estate attorney or research state requirements carefully.
